Auburn’s wide receiver room just added another headline. Cam Coleman and Eric Singleton Jr. have officially signed NIL deals with Nike, marking one of the first major individual athlete partnerships since Auburn made its high-profile switch from Under Armour to Nike. The move signals a new era for the Tigers—one built on fresh energy, elite recruiting, and a brand that commands global attention.

This partnership highlights how college football players with NIL deals are reshaping how brands connect with fans, merging athletic performance, digital influence, and personality into one.

Why They Chose Them

When Nike looked at the Auburn roster, two names stood out immediately. Cam Coleman and Eric Singleton Jr. represent more than just playmakers on the field—they embody the energy, consistency, and authenticity Nike seeks in its athlete partnerships.

Coleman, holding a 73 Out2Win Score, has become one of the most dynamic receivers in the SEC. His social presence mirrors his playstyle: bold, confident, and engaging. With 56.1K Instagram followers and a 25.02% engagement rate, his audience connects with his mix of highlights, personality, and authenticity. That influence only grows stronger when paired with performance—Coleman has 24 receptions for 305 yards and two touchdowns through five games, including a standout 88-yard, one-touchdown performance against No. 11 Oklahoma. Off the field, he continues to expand his brand through partnerships with SeatGeek and Powerade.

Singleton, meanwhile, is proving to be one of college football’s fastest-rising athletes both on and off the field. With a 70 Out2Win Score, he has built an engaged following of 31.3K that continues to grow—his audience has increased by 36.53% over the last six months. His 28.16% engagement rate shows a loyal fan base that values both his athletic achievements and his personality. Singleton’s early-season stats back up that attention: 30 receptions for 279 yards and two touchdowns through five games. Beyond his Nike deal, Singleton has already added partnerships with Allstate, reinforcing his position as a trusted and marketable voice.

Both players are authentic, competitive, and connected to their communities—the perfect mix for a brand like Nike that thrives on narrative-driven marketing and next-generation influence.

The Broader Impact

This signing goes beyond gear. It is part of Nike’s continued investment in college football’s new era of brand influence, where relationships are built not only on athletic performance but on personal storytelling and fan connection. For Auburn, it represents how the impact of name image and likeness on college athletics continues to open new doors for both athletes and programs.

Coleman and Singleton now join a growing list of athletes shaping the landscape of athlete brand partnerships—a space that blends culture, creativity, and competition at the highest level.