Avoli, a rising name in volleyball-specific footwear, just made its biggest move yet—adding Nebraska’s Andi Jackson and Penn State’s Izzy Starck to its growing athlete roster. With two All-Americans headlining its NIL expansion, the brand is staking its place in the women's sports industry and aligning itself with two of the most marketable names in college volleyball.

As NIL continues to evolve, deals like this show how specialized brands can make meaningful plays in niche but loyal markets. Avoli isn't just signing talent—it’s leaning into authenticity, performance, and the growing influence of volleyball’s next wave.

Elevating the Game

The announcement comes as Avoli ramps up its presence across college volleyball, one of the fastest-growing segments within the growth in women's sports. Jackson and Starck both bring serious court presence and even bigger value off it, making them ideal ambassadors as the brand scales its NIL reach.

Andi Jackson, a standout middle blocker for Nebraska, is not just dominant at the net—she’s become a force in the NIL space. Known for her on-court leadership and national presence, she gives Avoli a high-visibility face with both performance credibility and digital influence. On the other side, Izzy Starck brings creative energy and an engaging personality to the roster—perfectly aligned with a brand carving out its lane in a competitive footwear landscape.

Why They Chose Them

According to the Out2Win Intelligence Platform, Andi Jackson holds an Out2Win Score of 91—ranking her as the second most marketable player in all of women’s college volleyball. She brings a combined following of over 310,000 across TikTok and Instagram, with a 16.90% engagement rate that makes her stand out even in a crowded NIL space.

She’s no stranger to high-level brand work either, having previously teamed up with Milk Makeup and Raising Cane’s. With Avoli, Jackson becomes not just a brand partner, but a symbol of where volleyball is headed—more visible, more influential, and more marketable than ever.

Izzy Starck is right behind her with an Out2Win Score of 81, landing her among the top 10 most marketable players in the sport. Her Instagram audience has more than doubled since the start of the year, now sitting just shy of 20,000 with a 25.32% engagement rate. Even more impressive: her sponsored post with Avoli generated a 70.4% engagement rate, a signal of real traction and strong brand resonance.

Volleyball’s NIL Moment

This partnership reflects a broader shift in name image likeness college athletics—brands are no longer just chasing football and basketball names. Volleyball, especially on the women’s side, is becoming a serious driver of value. Programs like Nebraska and Penn State regularly draw massive crowds, with players emerging as stars both on the court and online.

It’s a natural fit for brands like Avoli that are built around volleyball culture. Instead of forcing cross-sport partnerships, they’re aligning directly with athletes who live the lifestyle and speak directly to the audience. In NIL, that kind of brand-athlete authenticity is everything.

The Bigger Picture

Deals like this signal something bigger happening across college athletics. More companies are realizing that the impact of name image and likeness on college athletics isn’t just about getting exposure—it’s about finding the right voices in the right communities.

With Jackson and Starck, Avoli isn’t just signing top talent—they’re investing in the future of the sport. They’re joining a growing wave of brands tapping into athlete brand partnerships that are grounded in both performance and personality.

And as volleyball continues to rise, don’t be surprised if more companies follow Avoli’s lead.