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NFL Draft Prospects Winning On and Off the Field: Here is our Top 5 NIL deals from the 2023 season

NFL Draft Prospects Winning On and Off the Field: Here is our Top 5 NIL deals from the 2023 season

Mar 10, 2024


Henry Beaudoin



The 2023 college football season has not only brought us thrilling games on the gridiron but has also showcased the incredible business acumen of student-athletes capitalizing on their name, image, and likeness (NIL). Since the revolutionary introduction of the NCAA's NIL policy in July 2021, players have been crafting unique and lucrative partnerships with a diverse range of businesses. Let's explore the most innovative NIL deals that have transformed the game on and off the field.

  1. KFC and Urban Outfitters Team Up with University of Colorado Quarterback Shedeur Sanders

The Colorado Buffaloes made headlines with the arrival of coach Deion Sanders, and his son Shedeur Sanders is making waves off the field. NIL deals with KFC and Urban Outfitters have turned Shedeur into a national brand ambassador. From spicy wings on his father's white carpet to back-to-school shopping campaigns, Sanders is proving that quarterback skills aren't the only thing he's bringing to the table.

Deion Sanders squelches Shedeur Sanders-to-NFL talk - NBC Sports
  1. Joe Milton's McDonald's Meal Takes the Spotlight in Tennessee

Tennessee Volunteers quarterback Joe Milton is not just making plays on the field; he's now the face of his own McDonald's meal. Through a strategic partnership with Funderburk Family McDonald's, the "Milton Meal" is delighting fans across the state. With Spyre Sports Group managing NIL deals for Tennessee athletes, Milton's success is not just on the scoreboard but also on the menu.

Joe Milton III - Football - University of Tennessee Athletics
  1. USC's Caleb Williams and Matt Leinart Score Big with Wendy's

Reigning Heisman Trophy winner Caleb Williams and former Trojan Matt Leinart have teamed up with fast-food giant Wendy's. From promoting loaded nacho cheeseburgers to creating their own arcade-style game, "Hall of GOATs," this dynamic duo is proving that business partnerships can be just as successful as their on-field accomplishments.

Is Caleb Williams the greatest USC QB ever? Comparing the Heisman winner to Matt  Leinart, Carson Palmer, and past Trojans
  1. Arch Manning's Trading Card Empire at the University of Texas

While waiting for his chance to lead the Texas Longhorns, quarterback Arch Manning has entered the trading card world. With Panini America, Manning's NIL deals include signed cards like the Arch Manning Prizm Gold and Burnt Orange Cracked Ice. Not only is Manning making a mark in the collectibles market, but he's also using his success to benefit central Texas nonprofits.

Arch Manning makes much-anticipated Texas debut against Red Raiders: 'Crowd  was buzzing' | Fox News
  1. Beats Unleashes "Beats Elite" with 15 College Football Stars

Audio software company Beats has taken the NIL game by storm with its "Beats Elite" class. Featuring 15 college football players, including standouts like Clemson's Cade Klubnik and Michigan's J.J. McCarthy, this partnership goes beyond marketing campaigns. The athletes have gifted their entire teams with Beats headphones, and a collaborative film, set to the tune of "Blood Moon," showcases the synergy between technology and sports.

Beats Signs 15 New College Athletes in Largest NIL Deal To Date - Blavity

The 2023 college football season was not just about touchdowns and tackles; it was a testament to the entrepreneurial spirit of student-athletes. From fast food to trading cards and energy drinks, the NIL game has elevated the college football experience for fans and players alike.

Ready to stay ahead in the world of Athlete Marketing?

Ready to stay ahead in the world of Athlete Marketing?