Penn State quarterback Drew Allar has landed a new NIL partnership with Venmo. The social payments platform is launching a Penn State branded Venmo debit card with Allar as the face of the campaign.

The activation brings together financial technology, fandom, and athletics in a way that highlights how college football players with NIL deals are expanding their influence far beyond traditional athletic endorsements. This campaign gives fans a chance to connect with Allar’s brand every time they use their card.

Why They Chose Him

According to the Out2Win Athlete Intelligence Platform, Allar holds an Out2Win Score of 83, placing him among the most marketable quarterbacks in the nation. He has around 125,000 Instagram followers and his posts earn a 17.13 percent engagement rate, which shows that his content does more than reach people, it resonates with them.

On the field Allar has been equally impressive. Through the early part of the 2025 season he has thrown for 763 yards and six touchdowns, helping Penn State earn a ranking of number seven nationally.

This combination of digital influence and on field performance made Allar an ideal choice for Venmo, a brand that values authenticity and connection.

The Penn State Venmo Card

The Venmo NIL deal includes a Penn State debit Mastercard designed for students, alumni, and fans. The card offers incentives such as up to 15 percent cash back at ESPN, Fanatics, and ASOS, along with a free twelve month trial of Perplexity Pro and a 40 percent discount on Big Ten Plus subscriptions.

The rollout also features Venmo Hall, a fan experience space created for gameday weekends. It will include merchandise releases, meet and greets, performances, watch parties, and other interactive activations tied into Penn State’s campus culture.

Allar has shared that he has long used Venmo casually with friends and teammates for splitting costs and managing travel expenses, making the partnership feel like a natural fit with his lifestyle.

The Significance for NIL and Athlete Branding

This deal demonstrates how NIL is moving into new territory that extends far beyond sports apparel and sneaker endorsements. Venmo is tapping into the everyday financial habits of college students while leveraging the popularity of a trusted quarterback to drive awareness.

It also shows the growing impact of name image and likeness on college athletics, where athletes are not just endorsing products but becoming integral to the rollout of services that intersect with student life. By partnering with Allar, Venmo has created a campaign that is both practical and aspirational, connecting finance and fandom in one move.