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How HEYDUDE Is Using College Hoops To Take Over The Game

How HEYDUDE Is Using College Hoops To Take Over The Game

Mar 4, 2024


Henry Beaudoin



As March Madness approaches, the sports world is buzzing with excitement, and this time, it's not just about the games on the court. HEYDUDE, the innovative shoe brand, is making headlines with its latest move to dominate the college hoops scene. In a strategic expansion of their NIL footprint, HEYDUDE has joined forces with five prestigious universities - Duke, Kentucky, Miami, North Carolina, and Texas A&M. The shoe brand recently released an officially licensed Collegiate Collection in partnership with these universities. 

NIL Athlete Roster:

HEYDUDE has scored big by signing a roster of men's and women's basketball and baseball stars from the partnering universities. The lineup includes notable names like Kyle Filipowski of No. 8 Duke, Antonio Reeves of Kentucky, Nijel Pack of Miami, Armando Bacot of No. 10 North Carolina, and many more. These athletes will serve as brand ambassadors, showcasing their schools' colors and promoting HEYDUDE's Collegiate Collection.

Importance of Representation

For these athletes, representing their universities is not just about the games; it's a way to show appreciation and love for the institutions that have shaped their journeys. Bacot expressed, "It's important because North Carolina has done so much for me, and I always want to show love and appreciation. I love the HEYDUDE shoes, and it’s the perfect way to rep UNC when I’m off the court and relaxing."

HEYDUDE's Comfort and Style

What sets HEYDUDE apart is not just its affiliation with college sports but the comfort and style it brings to the table. Filipowski highlighted, "HEYDUDE is both insanely comfortable and lightweight. So I can throw them in my basketball bag when I’m constantly on the go to class, practice, and games."

Campaign Coordination

Postgame, HEYDUDE's NIL agency of record, played a crucial role in orchestrating this impactful campaign. Bill Jula, Co-Founder of Postgame, remarked, "Is there a better way to get fans excited about their favorite teams' shoe than to see their favorite athletes promoting them? The timing of the shoe drop with many of these schools is perfect with March Madness just around the corner."

With the expanded NIL roster and the launch of the Collegiate Collection, HEYDUDE is not only stepping up its game in the world of college hoops but also giving fans a stylish way to represent their favorite teams. As March Madness unfolds, keep an eye on the sidelines – not just for the games but for the trendsetting HEYDUDE shoes that are taking over the hearts of college sports enthusiasts nationwide.

Ready to stay ahead in the world of Athlete Marketing?

Ready to stay ahead in the world of Athlete Marketing?