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March Madness, But For Athlete-Creators

March Madness, But For Athlete-Creators

Apr 6, 2024


Henry Beaudoin



Welcome to the exhilarating world of March Madness, where the courts aren't just for basketball players but also for the creative minds shaping our digital landscape. This year, the competition took an innovative turn as Out2Win introduced its groundbreaking bracket filled not with basketball teams, but with the digital champions of content creation.

At Out2Win, we understand the importance of the athlete creator in this digital age. That's why we crafted a March Madness bracket like no other, where content creators from various corners of the internet converge to showcase their skills and engage with their passionate fanbases. Whether you're a fan of captivating YouTube series, compelling podcasts, or engaging Instagram stories, our bracket was a whirlwind journey through the vibrant world of online content.

The Bracket…

Central to the excitement and drama of the tournament is the bracket, where creators from various corners of the digital sphere collide. Within this bracket, four standout creators emerged as the number one seeds in their respective regions, each representing a unique blend of talent, charisma, and influence. Brandon Dwyer asserted his dominance in the East Region, Livvy Dunne reigned supreme in the south, Jared McCain led the charge in the Midwest and Destroying solidified his status as a digital powerhouse in the west.


As there is in any proper march madness bracket, there was a fair share of upsets and Cinderella moments throughout the athlete creator bracket. Some of the most notable include Olivia Fabry the track and field creator from Notre Dame and 10 seed in the midwest region beating 1 seed Jared Mccain to advance to the final four. In the south region 11 seed track and field creator Riley Ammenhauser beat number 1 seed Livvy Dunne to advance to the final four as well. Both of these matchups prove the power of having a strong audience and that followers aren’t everything.

The Impact

The tournament’s impact extended beyond just entertainment, emphasizing the strong connection between creators and their audiences. It showcased the importance of platforms that enable authentic storytelling and community engagement. Through fan support, the tournament highlighted the relationships between creators and their communities.

Ultimately, Out2Win's March Madness left a lasting impression, celebrating the creativity of digital creators. 

The Champion…

Donald De La Haye, aka "Deestroying," emerged triumphant amongst his competition. From behind the camera to the UFL gridiron, his journey was nothing short of inspirational. After receiving an offer to kick for the San Antonio Brahmas, documented in his "Project NFL" series, De La Haye beat out NFL veteran Matt Ammendola for a roster spot. His powerful leg and adaptability to the UFL's rules made him a standout. Beyond the field, De La Haye's vlogs resonated with fans, showcasing his journey and inspiring millions. In his debut game, his kickoffs proved pivotal in a Brahmas victory. De La Haye's story symbolizes perseverance and belief, reminding us that with dedication, any dream is within reach. As the Athlete-Creator Tournament champion, Deestroying is a testament to the power of unwavering determination.

Ready to stay ahead in the world of Athlete Marketing?

Ready to stay ahead in the world of Athlete Marketing?