The 2025 NBA Draft class is loaded with elite talent—but in today’s era, it’s not just about how prospects perform on the court. With NIL, social engagement, and brand readiness factoring more heavily into post-draft visibility, a new metric is reshaping how players are ranked: Out2Win Score.

From social media dominance to All-American accolades, these are the most marketable NBA Draft players heading into 2025, based on Out2Win’s proprietary athlete intelligence platform.

Top NBA Draft Prospects 2025 by Out2Win Score

Cooper Flagg — Duke, Freshman | Out2Win Score: 96

Flagg enters the draft as a generational talent and a marketing juggernaut. The National Player of the Year averaged 19.2 points, 7.5 rebounds, and 4.2 assists while carrying Duke to national prominence. Off the court, his reach is unmatched: 1.3 million followers, a strong 8.46% engagement rate, and a massive 1.3 million median reel plays. No surprise that he tops the NBA Draft Power Rankings 2025 from both a talent and brand standpoint.

Dylan Harper — Rutgers, Freshman | Out2Win Score: 90

Harper delivered a standout freshman season at Rutgers, earning Third Team All-Big Ten honors while averaging 19.4 points on 48.4% shooting. His blend of scoring and consistency makes him a top-10 pick—but his NIL footprint is just as impressive. With 441k followers and a 10.68% engagement rate, Harper’s profile as one of the top NBA Draft prospects 2025 is cemented both statistically and socially.

Jeremiah Fears — Oklahoma, Freshman | Out2Win Score: 87

Fears earned four SEC Freshman of the Week nods and a spot on the SEC All-Freshman Team while posting 17.1 points, 4.1 rebounds, 4.1 assists, and 1.6 steals per game. But his digital performance is what’s pushing him into brand consideration: 128k followers and a strong 10.91% engagement rate. He’s one of the most complete freshmen in the class—on the court and in the NIL conversation.

Jase Richardson — Michigan State, Freshman | Out2Win Score: 86

Richardson may be flying slightly under the radar, but brands are paying attention. A Big Ten All-Freshman and Third Team selection, he averaged 12.1 points per game while turning heads with elite efficiency. His social metrics have exploded—117.83% Instagram growth since February 1 and a stunning 55.36% engagement rate—highlighting just how quickly he’s become one of the most marketable NBA Draft players.

Johni Broome — Auburn, Senior | Out2Win Score: 85

Broome closed out his collegiate career with one of the most decorated seasons in the country: SEC Player of the Year, Karl Malone Award winner, and a First Team All-American by The Sporting News. He averaged 18.6 points, 10.8 rebounds, and nearly 3 assists per game on 51% shooting. Off the floor, he’s surged to relevance—154.35% Instagram follower growth since the season began, and a 25.27% engagement rate. His veteran presence and growing reach make him a sneaky NIL and branding asset at the next level.

What These Scores Really Show

The Out2Win Score provides a comprehensive lens on athlete marketability—blending social metrics, engagement trends, and performance data. While traditional draft boards still rely on stats and combine results, Out2Win reveals which athletes already have the audience and presence to connect with fans, sponsors, and future partnerships.