Every fall, college sports deliver some of the most exciting moments of the year. From game winning touchdowns to championship clinching goals, athletes capture the attention of fans everywhere. In today’s NIL era, performance on the field is only part of the story. That is where the Out2Win Fall 50 comes in.

What is the Fall 50?

The Out2Win Fall 50 is our annual list recognizing the 50 most marketable athletes in each fall sport. It is not just about athletic performance. It is about influence, audience connection, and brand potential. This award highlights athletes who have built strong influence through their presence in sports and on social media, making them ideal partners for brands looking to connect with engaged and loyal fan bases.

How We Chose the Athletes

Selections are powered by the Out2Win Score, our proprietary ranking system that evaluates athletes on a combination of factors:

• Social media performance metrics such as followers, engagement rate, and reel plays on Instagram and TikTok

• Audience data including credibility and authenticity

• Growth trends that spotlight athletes on the rise

• Sponsorship performance and proven ability to deliver results for partners

• Additional factors that measure both influence and impact across the sports and social media landscape

This data driven approach ensures we are recognizing athletes with both influence and impact.

Why It Matters

Making the Fall 50 is not just a recognition of an athlete’s popularity. It signals to the sports marketing world that this athlete is a top tier brand partner. We expect Fall 50 honorees to go on to land major sponsorships, grow their personal brands, and continue expanding their influence beyond the field of play.

For brands, the list is a ready made resource to discover athletes who can authentically represent their products and connect with audiences in meaningful ways.

Looking Ahead

This year’s Fall 50 represents the best of college sports today. These athletes are not only dominating on the field, court, or pitch, but also building influence beyond it. We are excited to see where they go next and how they will continue shaping the future of sports marketing.

Congratulations to the 2025 Out2Win Fall 50 honorees. You are setting the standard.