Content Calendar
What is it?
A strategic planning tool that outlines when and what content an athlete influencer will post across their social media platforms, including specific topics, formats, and deadlines to ensure consistent and engaging content delivery.
Example:
Quinn Ewers, the college quarterback partnered with Hulu, uses a content calendar to manage his social media presence. He schedules behind-the-scenes training footage for Mondays, game day highlights for Saturdays, and Hulu-sponsored content for Wednesdays. This approach helps maintain a balanced mix of personal and sponsored content for his followers.
How can it be used?
In athlete influencer marketing, a content calendar is crucial for:
Balancing sponsored and organic content to maintain authenticity
Coordinating posts with key sports events or brand campaign launches
Ensuring consistent posting frequency to maintain follower engagement
Planning content that aligns with both the athlete's personal brand and sponsor requirements
Maximizing impact by timing posts for optimal audience reach and interaction
A well-structured content calendar helps athletes like Quinn Ewers deliver value to their sponsors while maintaining a genuine connection with their audience, ultimately driving better results for both the athlete and the partnering brands.