Meet the Two Most Marketable College Soccer Freshmen: Matty Moore & Ava Nucci

The landscape of college soccer NIL is expanding, and newcomers are making waves early. Leading the charge are Matty Moore and Ava Nucci—both incoming freshmen who’ve already built national platforms, poised to become true standouts in the era of college athlete brand partnerships.

What Makes a Marketable College Soccer Player?

At Out2Win, we use the Out2Win Score to quantify an athlete's market potential—it blends key factors like follower count, engagement, sponsored content performance, and consistency. It’s a reliable way for brands and programs to identify the next generation of influential athletes in sports like soccer.

Matty Moore – Defender, Stetson (94 Out2Win Score)

Topping our list is Matty Moore, a highly touted IMG Academy product now headed to Stetson University. With a massive social presence—1.9 million followers across TikTok (1.4 million) and Instagram (461.5K)—Moore already ranks as the top NCAA soccer athletes in America. His consistent 10.75% engagement rate makes that massive audience a genuine, interactive community.

Brands are already taking notice. Moore has partnered with Fit King, showcasing their recovery leg massagers, and KG Fashion—representing his mix of athleticism and lifestyle swagger. And with his following growing month over month, we expect his on-field presence at Stetson to only elevate his brand appeal further.

Ava Nucci – Midfielder/Forward, Mississippi State (93 Out2Win Score)

Not far behind is Ava Nucci, the most marketable women’s soccer recruit in the nation. A two-time United Soccer Coaches High School All-American from Bethesda-Chevy Chase High, Nucci brings raw talent and an incredible social following—2.4 million total followers, including 1.8 million on TikTok.

Her Instagram exploded in April, growing by 57.6% to reach 581K, and her Reels average draws around 1 million views. While she hasn’t launched any sponsored content yet, brands are lining up; expect Nucci to be among the sponsored NCAA soccer players once she joins Mississippi State.

Why These Two Stand Out

1. Social Momentum Meets On-Field Talent
   Both athletes pair elite-level skill with authentic personal brands—and that’s exactly what draws high-value opportunities.

   
   

2. Ease of Brand Entry
   Matty already has branded content success, while Ava offers untapped potential for new sponsors—a rare blank canvas with proven influence.

   
   

3. Growth-Oriented Platforms
   As Matty breaks into Stetson’s lineup and Ava debuts in the SEC, their college moments promise to fuel even more audience and brand growth.

What Their Marketability Signals for the Future

• Brand collaborations and partnerships aren’t limited to Power 5 programs—cultivable followings in soccer are now recognized as valuable.

  
  

• These athletes show that college soccer NIL—across both men’s and women’s teams—can build meaningful engagement, sponsorships, and professional-level platforms.

  
  

• The potential for monetization no longer waits for college debut—it now begins with social consistency, personality, and positioning.

As Matty Moore and Ava Nucci step onto college fields this fall, they’re bringing more than talent—they’re bringing influence, opportunity, and a case study in how all college soccer players can become top-tier ambassadors for sport, brand, and community.