In a year where influencer marketing strategy continues to redefine athlete exposure, Unrivaled has made a massive splash—signing 14 of the biggest names in women’s college basketball to NIL deals. From national champions to viral stars, this roster represents a new era of opportunity at the intersection of hoops and influence.

Launched during WNBA All-Star Weekend, the league’s move solidifies a growing shift in how athletes monetize their platforms year-round, all while staying in college. But this isn’t just a marketing moment—it’s a statement about the growth in women’s sports and the power of athletes building brand identities while still on campus.

The Roster: Built for the Spotlight

The Unrivaled NIL class reads like a who’s who of women’s college basketball—and the data backs it up.

JuJu Watkins, USC

With a 94 Out2Win Score and 1.2 million followers, Watkins is not just the face of USC—she’s one of the most influential athletes in the NCAA. Her explosive freshman season turned heads, and now her NIL presence is catching up with her on-court dominance.

Azzi Fudd, UConn

Arguably the most marketable college athlete in the country, Fudd boasts a 98 Out2Win Score, 1.2 million followers, and a 12.98% engagement rate. Coming off a national championship and recent high-profile partnerships with Raising Cane’s, Oreo, and Paula’s Choice, she brings elite credibility to the Unrivaled lineup.

Flau’jae Johnson, LSU

Known for her dual-threat career in basketball and music, Flau’jae ranks in the top tier with an 88 Out2Win Score and a staggering 3.7 million followers. A fan favorite on and off the court, she adds cultural impact to the roster.

Hannah Hidalgo, Notre Dame

The rising sophomore owns an 88 Out2Win Score, 130K followers, and a remarkable 80.9% engagement rate on sponsored content. She’s a prime example of how high-energy play translates into high-level brand potential.

Sarah Strong, UConn

A true freshman with a 90 Out2Win Score, Strong is already outpacing veterans in brand traction. With 182K followers and a jaw-dropping 268.6% engagement rate on sponsored content, her value is only rising.

Kiki Rice, UCLA

UCLA’s floor general brings a 80 Out2Win Score, 110K followers, and an industry-leading 27.6% engagement rate on sponsored content. Rice represents the perfect blend of polish, poise, and platform.

Sienna Betts, UCLA

With a 74 Out2Win Score and a 14.34% Instagram engagement rate, Betts is a rising star with serious NIL upside. Her content is already clicking—and she hasn’t played a college game yet.

Lauren Betts, UCLA

The Stanford transfer now at UCLA adds elite frontcourt presence. She enters with a 67 Out2Win Score and experience at the highest level of women’s college basketball.

Madison Booker, Texas

A national freshman of the year, Booker continues to gain NIL momentum. Though her Out2Win Score isn’t public yet, her on-court play and profile in Austin make her a name to watch.

Audi Crooks, Iowa State

Crooks was dominant as a freshman, leading Iowa State in points and rebounds. As she gains national exposure, her NIL portfolio is expected to grow quickly.

MiLaysia Fulwiley, LSU

Known for highlight-worthy flair, Fulwiley adds style and creativity to the roster. She’s emerging as a brand favorite with strong social upside.

Olivia Miles, TCU

Now back healthy and making the move to the Big 12, Miles brings an 86 Out2Win Score and big-game experience to her new market.

Ta’Niya Latson, South Carolina

Latson holds a 68 Out2Win Score and a 20.4% engagement rate on sponsored content. The explosive guard is already a proven NIL contributor.

Syla Swords, Michigan

With a 62 Out2Win Score, Swords is one of the most promising Canadian prospects in the NCAA. Her following is on the rise as she steps into a bigger role.

A Shift in Strategy

This roster wasn’t built by accident. It reflects a broader shift in the impact of name, image, and likeness on college athletics, where brands now look beyond just points per game. They want connection, resonance, and reliability—and Unrivaled has assembled a class of players who check every box.

As the season approaches, these athletes won’t just be dominating on the court. They’ll be building businesses, growing influence, and leading the next wave of athlete brand partnerships in a sport on the rise.