Azzi Fudd has always lit up the court, but now she's lighting up social feeds and boardrooms too. Following her 24-point masterpiece in UConn’s National Championship win—which earned her Final Four Most Outstanding Player honors—Out2Win's proprietary analysis has crowned her the most marketable active college athlete, earning a remarkable 98 Out2Win Score

A Championship Season Packed With Highlights

Fudd closed her season with averages of 13.8 points, 2.0 rebounds, and 1.8 assists per game, shooting an impressive 47.4% from the field, her consistency carrying UConn back to the top. That final 24-point explosion against South Carolina didn’t just win a title—it put her in the national conversation in a way few athletes ever experience.

Growth That Goes Beyond the Court

Her influence didn’t stall once the offseason began. From early May, Fudd’s TikTok following surged from about 440,000 to over 550,000—a 25% jump. Instagram saw a similar leap, growing from roughly 466,000 to 548,000 (17.5% growth). Altogether, that’s nearly 192,000 new followers, a testament to how her championship performance translated into real momentum and media interest.

Brand Partnerships That Reflect a Winning Persona

Such visibility makes her an ideal partner—and top brands agree. This spring, Fudd aligned with:

• Raising Cane’s, emphasizing her hunger as an athlete

• Oreo Cakesters, co-starring with Paige Bueckers to underscore “bestie duo energy”

• Madison Reed, linking her championship vibe to the brand’s ColorWonder hair tones

• Paula’s Choice, through a playful “What gets me glowing from A to Zzi” skincare campaign

What’s impressive is the engagement these posts generate—nearly 40% interaction on sponsored content. Fudd isn’t just a face; she drives results.

Why This Transformation Matter

Fudd’s trajectory exemplifies how elite athletes in women’s sports now set standards for modern brand building:

• Performance fuels relevance: Her championship game opened fandom doors.

• Audience engagement commands value: A 21% follower surge and high interaction rate make her a compelling partner in today’s attention economy.

• Strategic, authentic brand pairings: From snacks to skincare, her deals feel like extensions of her identity—driven by story, not sales.

What This Means for Athlete Marketing

Azzi Fudd's rise shows brands just how effective brand collaborations and partnerships can be when built on performance and personality. Her win—on the court and in feeds—demonstrates that smart Influencer marketing strategy isn’t just nice to have; it’s essential. And as women’s sports continue to grow, athletes like Fudd are proving they can lead the way.